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Blogs Will Change Your Business

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later

Editor's note: The May, 2005, cover story, "Blogs Will Change Your Business," continues to receive lots of attention online. But many of the details in the story are out of date. So we've called many of the original sources and asked readers to help provide fixes and updates. For the version of the story with 2008 annotations, please visit www.businessweek.com/go/08/blog.

Monday 9:30 a.m. It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show. Name just about anything that's sick in our society today, and it's on parade in the blogs. On lots of them, even the writing stinks.

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